Association of digital start-up projects. Development and launch of 5 IT and EdTech projects to UK & US markets: • Marketing strategies (including digital, PR, SMM) • Branding, positioning, unique trade proposition, dissociation from the competitors • Pricing, tariffication • Sales plans, P&L (annual, quarterly, monthly adjustments) • Budgeting • Websites and mobile applications development (UX / UI), content-management, art-direction • KPI System • Media planning, picking up and testing appropriate tools for promoting each project (SEO, SEA, SMM, Programmatic, CPA, influencers, ratings, awards) • Development of sales auto-funnels, CJM, CustDev, lead generation, landing pages, lead magnets, A / B testing, bots, • CRM system, Segmentation, big-data • Direct marketing (welcome and trigger email chains), copywriting • Setting up web analytics and end-to-end analytics (AOV, CAC, ARPU, ARPPU, LTV, ROI, ROMI) • Monthly reporting

• Department Management - 21 subordinates (analytics, concepts and merchandising, advertising, design, PR, CRM and trade marketing, Internet projects). Structure, KPI system, planning, control, and reporting system • Development of product-marketing strategy of the company • Budgeting, media planning • Marketing research system, analyzing the effectiveness of marketing activities • Implementation of the loyalty program (tender, requirements, CRM strategy, contract, pilot-launch, RFM, NPS, validation, and analysis of customer database). • Rebranding of own and franchised Ralf Ringer stores • Brand new footwear store development (youth target audience). Brand book and store concept • Development and implementation of the marketing calendar, including trade marketing activities • Development of all creative concepts for seasonal brand promotion • Launch of large-scale advertising campaigns (TV campaigns, outdoor advertising, Internet promotion, press, PR projects) • Evaluation and revision of online store promotional tools (CEO, performance channels, SERM, SMM), improving all indicators, content management • Corporate, business, and personal PR management

• Department management -10 subordinates (advertising and promotion – 4, online store - 4, PR manager, designer) • Media strategy development (as part of the overall company strategy) • Launch of large-scale advertising campaigns (TV campaigns, outdoor advertising, Internet promotion, PR projects) • Audit of online tools and budgets (SEO, context, retargeting, RTB, CPA networks, price platforms, display advertising, SMM - 8 groups), adjustments, budget redistribution. Setting up web analytics & analytical dashboards. Content management, creation of landing pages, banners, e-catalogs • Development of trade marketing campaigns and activities, calculation of their efficiency, assortment planning • Work with buyer’s database (e-mails, SMS), trigger mailings • Creatives for all advertising activities • PR (press releases, press days, events, advertorials, PR publications). • Development of unusual projects for new / not typical audience attraction.

• Department management - 9 employees in Moscow and 4 regional marketers. • KPI system development (monthly and quarterly) • Annual marketing calendar development and implementation • Budgeting, reporting • Analysis of the competitive environment • Development and launch of 4 profitable online stores (from scratch) • Support, improvement, and promotion of 8 online projects (SEO, SMM, context, Yandex-Market, reviews, display advertising) • Exhibitions, photo and video shooting, printing materials • Art management, copywriting, content management • Exhibitions, training of partner retail, trade equipment, planograms, conferences

On-demand of top management I returned to the company for the same position as I had in the years of 2008/09 • Marketing and advertising departments management (15 people subordinate), team building, relationships with other departments • Organization of strategic sessions, company strategy development • Organization and implementation of federal marketing research (on my own and with contractors). Gathering information on the clothing market and related areas, competitive intelligence. • Evaluation of business indicators: traffic in stores, the number of repeat purchases, the average check, the number of items in the check, etc. • Developing and implementation of the annual marketing calendar, including trade marketing. • Creative advertising campaigns, media planning. • Assortment planning and pricing. Working with a "stuck" assortment. • Marketing audit of new sites for stores opening • PR, SERM • Monthly reporting. Recommendations based on data analysis • Working with franchisee partners, exhibitions, fashion shows • Revision and maintenance of two websites and an online store of the company. Internet promotion (SMM, SEO, SEA).

• Department management (2 brand managers, 2 designers, assistant) • Creation of Business Book (brand book, corporate store design, merchandising book, franchising policy (client policy, brand trade standards, franchise agreement). Opened 19 own and franchising stores. • Budgeting, media planning • Assortment planning based on past sales, competitor analysis, and market trends. Preparation of recommendations for the introduction of new product groups, the prognosis of the share, and payback of new assortment. • Marketing research - customers and partners - their expectations, ways of making a purchase decision, experience with us, missing assortment, etc.). Competitive analysis • Shows, exhibitions, photo sessions, corporate events • Art management, content management. • Obtaining marketing funds of toys suppliers, developing programs for promoting brands within the funds

The same functionality, plus: • Managing of 4 departments (marketing, PR, advertising, analytics) – 22 subordinates. • Brand repositioning, the introduction of new assortment, new product groups (children's assortment). • Development and launch of a new youth clothing brand. • Opening of a store in Helsinki (Finland)

• Department management (4 marketing specialists, advertising manager, assistant) • Strategy and sales plans development (by projects). • Development of programs for the company's launch to Central Federal District • Research and marketing basis for attracting investment money • Development of the annual and monthly marketing budgets by project • Research on the preferences of the target audience both in the B2B and B2C markets. Preparation of programs supporting high sales in a market collapse situation. • Revision of the pricing system in accordance with the market and the company's profitability requirements • Development, tariffication, and launch of new services (in accordance with market demands) • Work with service distribution channels. Programs for personnel and consumers of our partners • Exhibitions and specialized conferences participation

• Defining strategic goals and positioning of the center projects (cafe, shop, entertainment, services) • Marketing analysis (criteria - pricing, assortment matrix, maintenance, profit, average bill, etc.) • Preparation of marketing calculations for the opening of new centers • Development, calculation of efficiency, and launch of new projects • Budgeting, the marketing calendar, media planning • Assessment of the dynamics of sales and profit for each project of the center, seasonal schedules, support and reinforcement marketing and advertising programs • Analysis of the competitive environment • Creation of a new website for the center, internet promotion • Organization and implementation of consumer opinion surveys. Loyalty programs preparation (consumers + corporate clients)

• Marketing Department creation and management (marketers, brand manager, designer). • Budgeting, media planning • Quantitative and qualitative market research in-house and with contractors. • Development and day-to-day support of the three company websites • Creation and launch of the new brand (low price segment) "from scratch" • PR, content management, seminars, conferences, training for employees and partners

• Development of a long-term product and marketing strategy for subsidiaries • Analysis of the macroenvironment • Development and implementation of scenario planning for subsidiaries and Corporation as a whole • Marketing audit and improvement of the quality of the internal environment of the Corporation • Development and execution of current operational quantitative and qualitative research in supervised subsidiaries (questionnaires, interviews, focus groups, promotions, etc.) • Search, evaluation of new projects and assistance in their implementation • Search for partners and organization of work of the sales department of the company "Econika-Linen"

Marketing Management Faculty, Marketing Manager

MBA, Master of Business Administration (MBA), Marketing Management

Foreign Languages Faculty, Teacher of English and French

Skillfactory, Online marketing on big-data

Educational computer Center "Specialist" on the basis of Bauman University, Sertificate NР7740-2016

Internet Marketing Academy "Ashmanov & Partners", Certificate N05-0016

Internet Marketing Academy "Ashmanov & Partners", Certificate N03-0020

Educational computer Center "Specialist" on the basis of Bauman University, Certificate №С6503-2014

PM Expert Project Management Consulting, Sertificate # 10886

Dmitry Ustinow Workroom, Sertificate

Euromanagement, Sertificate #05302

International school of management "TMI-Menegement Service", Sertificate